The B2B Market: Catering to the Needs of Professionals

While consumers are a major market, the future of Rotatable Digital Signage is in the business-to-business (B2B) segment. This market is driven by the needs of architects, interior designers, and building managers. These are the key decision-makers who recommend and install the products.

What do professionals need?

• Reliability and Durability: A professional needs a product that is reliable and built to last. A product failure can lead to a costly and reputation-damaging service call. A survey of building managers found that 95% of them prefer to install products with a long warranty and a proven track record of durability.

• Ease of Installation: Time is money. A product that is easy to install can save a contractor a significant amount of labor costs. A major manufacturer of rotatable screens reported that its new "quick-connect" design reduced installation time by 40%.

• Technical Support: A professional needs a partner, not just a supplier. A company that offers excellent technical support, training, and a dedicated support line is a major competitive advantage.

The rotatable digital signage market is not just about selling a product. It's about building a relationship with the professionals who will use the product.